Open a new message in Gmail or Outlook, type the subject line, click in the body and paste (Ctrl/Cmd-V) — the formatted email appears exactly as previewed.
Raw HTML / download are for ESPs that take pasted source. Inline images are embedded as data URIs — fine for copy-and-paste, but many ESPs won’t load them from raw HTML. For ESP sends, add a hosted URL on each inline image.
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